Granular announced today that it has completed a four-month intensive beta testing program with a group of charter customers across the U.S. Corn Belt. Each of the farmers who beta-tested Granular's FMS platform before the start of 2014 spring planting season have now signed on as paying customers for the next two years. Granular is now beginning to actively market its product and is in discussions with leading agriculture operators nationwide.
"We were very fortunate to design and test our product with a group of top producers who have a clear vision for how technology can help their businesses become more efficient and more profitable," said , Granular's president and CEO. "We are seeing strong demand for Granular from the most professional operators in the business, especially as commodity prices drop and managing margin becomes even more critical."
Granular is rapidly building a comprehensive FMS platform to support all the critical operations and decisions involved in a complex production agriculture business, from planning to production to marketing. The industry's leading producers are adopting Granular because they believe it will help them improve efficiency, yields and profit.
In the next several months, the company will add functionality to support harvest inventory tracking, optimized equipment routing, grain marketing and accounting integration.
When asked why he chose to work with Granular, , president of Kline Family Farms in , responded, "Granular has a firm grasp on what farmers want and a vision of where the agricultural industry is heading. As our operation expands, this software will allow my business to track operations and inventory so that we know where we stand on a daily basis. Granular is a one-stop shop that encompasses all the tools that will allow a daily accountability of where we are financially compared to our budget."
Mark Bryant, -based producer and CEO of Bryant Ag Enterprises, agrees, "Granular is making us look at farming from a different and better perspective, helping us to understand and discuss what the future will look like and how to continue to grow and manage our operations for years to come."
"We run a large, complex operation across multiple states," said , owner of Spirit Farms in . "We've tried other FMS systems, including one we designed ourselves. Granular is much easier for everyone on my team to use and it gives me full visibility into my business from any device, anywhere."
"From a standing start, Granular has built more functionality than I ever expected," commented , data manager of Tom Farms in . "The product's ease of use and Granular's responsiveness to feedback surpassed my experience with any other software in agriculture."
Granular powers the world's most efficient farms. The company's advanced Farm Management Software (FMS) platform helps farmers become more efficient and make better business decisions. Granular is headquartered in and is backed by premier Silicon Valley investors Andreessen Horowitz, Google Ventures, and Khosla Ventures. For more information, visitwww.granular.ag.
Source: PR Newswire